American Airlines

Illustration

When Bruce Chemel, American Airline's AAdvantage President and creator of the AAdvantage Mileage program was ready to announce his retirement after 28 years, AA needed a fun and whimsical html email invitation that would invite his guests to his retirement party. Because Mr. Chemel made the AAdvantage Program the largest loyalty program in the world, we created this campaign "If you think Bruce Chemel's Retirement means he's giving up his AAdvantage Miles, you're sorely mistaken" – and when you mouse over his caricature, you discovered what his plans really were. Work performed for Temerlin McClain.