GTE

Illustration

When GTE needed conceptual drawings for their "Teach Your Old Phone Some New Tricks" campaign, we created illustrations that would show how a phone could be effectively presented as a dog – and exactly how it would animate to "Fetch Calls You Might've Missed", "Guarding You From Calls You Don't Want To Take", and "Sniffing Out The Calls You Want". We were also asked to design the layouts for all the print components for the campaign – including the direct mail, print ads and Bus Wraps. The campaign also ran as a radio spot and as an animated television spot – with Dave Foley, star of Kids In The Hall and News Radio, as voiceover. Work performed for Temerlin McClain.