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Subaru
of America needed a fresh look for their website that would solidify their
branding of vehicles for all terrains. Our idea was to create a 360 degree
loop that would take you from one terrain to another – and then back
again. What we did was developed a photocomposite taking you seamlessly
from the ocean, the beach, the city, the mud, the forest, the snow-capped
mountains, back down to the sea edge with icebergs and then back to the
ocean again. The navigation featured their five-vehicle line – and
when you moved your mouse over a vehicle, the cars and the background terrain
would rotate. Work performed for Temerlin McClain. |
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