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As
an introduction to their newly added flight service from San Jose to Taipei,
American Airlines needed us to create a webpage that would not only introduce
the new service – but also display their newly added sleep seats.
We took it one step further. We created the campaign "220 degree Longitude
– The shortest distance between San Jose and Taipei is a straight
line". This branding carried over to the online advertising with banners
driving customers to this page. The campaign was a huge success with over
40,000 business traveler bookings in a 3-month period. Work
performed for Temerlin McClain. |
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