Subaru of America

interactive design

Subaru needed an online banners to drive people to their website to learn more about the all-new WRX – the turbo-charged, all-wheel drive Impreza WRX. With the option to download screensavers, an option to opt-in to get the latest news on the WRX through email marketing, or the option to view the latest television spots, the banner ran on automobile websites and at the top of Yahoo Keyword Search Results page whenever the an individual typed in "WRX", "Impreza", "Subaru", or "turbo". Over 28,000 people clicked on the banner and were directed to the WRX microsite. We created multiple banner creatives, as well as the actual WRX microsite. Work performed for Temerlin McClain.