American Airlines

interactive design

In a branding campaign to drive vistors to American Airline's More Room microsite, we created various creative executions on the "more Room" theme – including "Legs Stretched", animated seats moving apart in "ROOOOOM", a flash banner execution of the superstitial/interstitial "No, we didn't make our planes bigger", and "Give your legs a vacation". The flash-animated and animated-gif banners ran at the top of multiple keyword search pages whenever a web user typed in "flight", "travel", "vacation", "airfare", "business travel", "more room", just to name a few. Work performed for Temerlin McClain.