American Airlines

interactive design

As an online promotion for their "Winter Sports Spot" ski destinations page, we created numerous aniimated online banners that would drive customers to their site. AA wanted a banner that would capture attention and get click-through. With the target market being both skiers and snowboarders, we created and animation where a skier skis down the hill and stops at the bottom of the banner – and then a snowboarder comes down the slope and plows into the skier. Upon impact, the "Click Now" button spins clockwise and once stops, the call to action of "And Catch Some Serious Air!". This award-winning campaign received high click-through to the award-winning "Winter Sports Spot" and increased ski destination bookings for AA. Work performed for Temerlin McClain.