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In
a campaign to announce the new LLBean Edition Outback, Subaru needed a
microsite – and we came up with the concept to allow the visitor
to "experience" an LLBean outdoor experience. When the microsite
first launches, the viewer is placed inside of a canoe on a tranquil lake.
The canoe rows through the water until it reaches the shore – where
a camp site has been set up with the Subaru Outback. All of the outdoor
elements were created as vectors, complete with the sounds of the outdoors,
fish jumping out of the water, a bear appearing on a shoreline, and a
deer prancing across the camp site. Over 120,000 visitors visited the
LLBean microsite. Work
performed for Temerlin McClain. |
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