Subaru of America
interactive design
 

In a campaign to announce the new LLBean Edition Outback, Subaru needed a microsite – and we came up with the concept to allow the visitor to "experience" an LLBean outdoor experience. When the microsite first launches, the viewer is placed inside of a canoe on a tranquil lake. The canoe rows through the water until it reaches the shore – where a camp site has been set up with the Subaru Outback. All of the outdoor elements were created as vectors, complete with the sounds of the outdoors, fish jumping out of the water, a bear appearing on a shoreline, and a deer prancing across the camp site. Over 120,000 visitors visited the LLBean microsite. Work performed for Temerlin McClain.