Award
Winner
interactive
design
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Award
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| American Airlines | interactive
design |
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| American Airlines needed to "brand" their "More Room Throughout Coach" campaign – in which AA removed seats throughout coach providing more legroom for their passengers. We felt that the best way to brand this message was to show their customers what "More Room" looks and feels like. We created a More Room fully interactive microsite that visually shows the seats moving apart, views from three angles, audio with music and "AAHHHH"s, complete demos of the new seat features, as well as a click & play "More Room" t.v. spot on the in-seat monitor. We also created multiple "More Room" banner campaigns that brought over 50 million viewers to the site. Work performed for Temerlin McClain. | |||||||||||||
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