Subaru of America

interactive design

To introduce the all-new Subaru Baja, Huge created multiple online banner executions, print ads and the Baja microsite. This "Part Car. Part Truck. One Choice Ride" creative execution presented an alternative to the standard banner – a flash-based interactive component. The interactive pop-up module showcased a flash animation to the left, a full-circle 3d view of the Baja on the right, and allowed the viewer to see the Baja in many types of lifestyle activities. The Baja module drove over 40,000 visitors to the Baja microsite. Work performed for Temerlin McClain.