Subaru of America

interactive design

Subaru needed a microsite and an HTML email for their all-new Forester and how it stacks up to the vehicles in its category, and we created the concept "When You Compare, There Is No Comparison". The HTML email went out to over 100,000 Subaru customers and prospective customers with a click-trough ratio of 65%. The HTML email and microsite showcased the industry awards for excellence and safety – "Most Horsepower In Its Class", "Highest Overall Safety Rating", "5 Consecutive Best-Buy Awards", and the "Polk Automatic Loyalty Award". Other interactive components included "See A Brochure", "Build Your Own", "Request A Quote", "Find A Dealer", and "Forester News". Work performed for Temerlin McClain.