American Airlines

interactive design

American Airlines needed to promote their new york desitination. We created the campaign "Experience Real Freedom of Choice" and executive various banner sizes, as well as a "expandable banner" that when the viewer clicks on the banner, a page opens up below the banner. This allowed the viewer to stay on the web page they were on without leaving, view the AA marketing page, and click on "Book Now" to purchase a ticket. The application of the banners were a flash execution telling the story and leading them to a call to action. Work performed for Temerlin McClain.