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When
GTE needed to market their Network Services to the small business owner,
we created the campaign that would show both verbally and visually that
a small business needs to expand to grow. Our approach was the copy "Without
access to a larger world, a goldfish will remain the same size its entire
life". 150,000 of this direct mail brochure was mailed out to their
target market. Work performed for Temerlin McClain. |
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