Verizon DSL Internet

direct mail design

This was the first direct mail piece following the merger of GTE, Bell Atlantic and 3 other companies. The piece was to go to customers who had signed up for DSL but had not yet installed the internet software. We created this "Now you can do your own thing" campaign to create excitement and a call to action to start using the service. The package included an installation CD, installation instructions, as well as a color-coding system unique to each of the merging companies as a visual aid in identifying the different customers in their distribution warehouses. The campaign brought over 1.4 million new customers online for the first time. Work performed for Temerlin-McClain.