GTE

direct mail design

Teach Your Old Phone Some New Tricks. We created a campaign that showed how you can use your old phone in ways you may have not thought possible. "Fetch Calls You Might've Missed", "Guarding You From Calls You Don't Want To Take", and "Sniffing Out The Calls You Want". We not only created the dog-phone illustrations, we designed all the layouts for all of the print components for the campaign – including the direct mail, print ads and Bus Wraps. The campaign also ran as an animated 30-sec t.v. spot and a 30-sec radio spot – utilizing Dave Foley, star of Kids In The Hall and News Radio, as voiceover. Work performed for Temerlin McClain.