American Airlines

direct mail design

Give and you will receive. Give to a charitable organization and be rewarded in more ways than one. Of course the important reward is that feeling you get inside when you give to a worthy cause. But when you earn AAdvantage miles for doing what you are going to do anyway, that's an added bonus. We created a direct mail campaign that showed visually that "great feeling" of giving – and receiving something for yourself for giving to others. Work performed for Temerlin McClain.