GTE Vendor Services

direct mail design

You know the pay phones located outside of your favorite convenient store? These pay phones are leased by the store owner through GTE – and when they need repair or service, these store owners don't always know who to call. This was the challenge. We felt that if the store owner had a "sticker" they could attach to their register, they would always know who to call. So we created a direct mail campaign called "peel. stick. call." Show the visual of a pay phone, show a 3-d stick patch and the problem solved. This campaign was effective in establishing positive customer relations and increased pay phone leasing volume. Work performed for Temerlin McClain.