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GTE
needed to show that they have kept up with the times (and technology). Bringing
you into the information age is easier when you stay with the company you
trust. They wanted to break down the walls of those you look at GTE as the
"old phone company". Times change. The way people connect with
each other has changed over the years – "What's your sign?"
has been replaced with "What's your email address?". We created
a campaign to welcome you "to the Information Age" and positioned
GTE as a company that has moved forward at pace with technolgy. Work
performed for Temerlin McClain. |
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