Medical Center of Lewisville

direct mail design

There are many reasons why an individual chooses one hospital over an other. Our approach for this Medical Center of Lewisville's marketing campaign was to decide what the three most important elements an individual bases their decision to choose a hospital – Compassion, Experience and Responsiveness. Supporting this campaign visually, we focused on the hospital staff – because "people" are the key elements that deliver on these three components. The campaign creative included print ads, direct mail, brochures, billboards and a 30-sec t.v. spot. Work performed for Gasner-Garay Group.