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Cawley
Wilcox Group of Companies is comprised of 5 different groups that were utilizing
completed separate marketing materials for each. We recommended that they
implement a campaign that would brand them all together. We created a direct
mail campaign that utilized 5 rectangles that represented each of the five
companies – and an ongoing commercial building composite at the top
of the design to create a recognized visual element that would work with
all of the groups. Now when a business to business customer receives material
from any of the five companies, they know who it is coming from. |
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