Subaru

direct mail design

Are you ready to see the all-new Subaru Outback? This is the questioned Subaru wanted to know for potential car buyers. We created a direct mail "teaser" campaign that scrambles the image of the completely re-designed vehicle that becomes more in focus as you flip the panels. The license plate visuals leads you in with the "reveal" on the inside panel. The message was to "come in and take a test drive" – with a GPS navigational device as the reward incentive. This campaign was created for Temerlin-McClain and presented to Subaru as their own – which resulted in the award of all direct mail components by Subaru.