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When companies and other law firms need an experieced team of trial lawyers
for cases in Texas, they turn to Carring Coleman. Based in Dallas, Carrington
Coleman's marketing director wanted to leverage the whole Texas theme and
came up with a idea of changing "trial" lawyers to "trail"
lawyers – but needed to solidify this branding with a campaign wth
impactful visuals of their lawyers, fully dressed in "native"
gear. This was an Award-Winning marketing campaign. |
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