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Our approach was to center the campaign on "Caring" and the human
touch – and the design focused on the patient-staff interaction. We
used a graphic treatment that blurred all other elements to keep the focus
on our theme. This campaign for Medical Center of Lewisville included postcard
mailers, a general services brochure and the design treatment for the 30-sec
t.v. spot. Work performed for the Gasner Garay Group. |
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