NCMEC

print ad design

To tell the story of the reality of losing sight of your child and the emotional experience associated with it, is the most traumatic event any parent could face. NCMEC asked us to create an ad that told this story – and our execution was 80% type and 20% image. The graphic treatment we used paralleled the distorted thought patterns of someone actually experiencing it. The goal of this campaign iwas to increase awareness and encourage prevention implementation. Work performed for Pegi Shriver of the National Center for Missing & Exploited Children.