Nationwide Insurance - Home-Life-Auto Insurance Provider

Nationwide needed to introduce their new online auto quote – but had key challenges. They were sensitive to the fact that their field agents across the U.S. may feel a negative hit if potential customers went online instead of contacting them directly. Nationwide also needed to present the opportunity for the visitor to contact them by phone as an option. We created an approach that met all of their challenges with the "As Easy As 1, 2 (or) 3" campaign. We allowed the visitor 3 options: 1) the online quote, 2) locate an agent, and 3) contact NW directly (while online) with a click of a button. We also created online banners to drive customers to their site. Work performed for Temerlin-McClain.