Who Are We?
Huge Advertising is a team of highly successful Brand developers - and each person has been carefully selected for their creative talents on both the Offline or Online side of our agency. No matter if they are a director, designer, writer, programmer, or account manager, they all share one common thread - they each take a highly creative approach to Brand development and Brand building.
What Makes Us Different?
Why are we called 'Huge Advertising'? While our portfolio includes strong skills in all forms of advertising and marketing work we have performed for our clients, 80 percent of business function is in website development and design, and search engine optimization. We could easily position our agency as a 'Website Company' -- but without the comprehensive knowledge and proven application of a complete scope of an advertising and marketing campaign, you can not truly build successful websites. That's what makes us different - that's what makes us better..
We understand all of the components that increase sales and fully stimulate business growth. We know how to implement strategy that is always on-target and on-strategy. We know how to evaluate an industry-specific market and move your business to the top.
A True Brand Approach
Huge Advertising takes a true 'Branding' approach when it comes to every project we concept, design, and produce - whether it's a website, advertising or marketing campaign. Understanding what true Branding is and why it is crucial to a successful business presence is the first step in moving your business above your competition.
The 'Huge' in our name is our ongoing commitment to delivering superior creative on each and every project - creative that gets results. Huge results.
What Is Branding?
Branding is the foundation for all successful advertising and marketing. It is not simply an advertising gimmick, nor a fad. A true Brand is the combined set of impressions and expectations that a customer has as a result of the interactions with your company, your products and services over time. Everything you say and do establishes your Brand. If you are not aware of your Brand and don't manage it effectively, your customers and competitors will define it for you.
This means that you need to take a proactive stance on developing your Brand so that your customers will know why they should choose your company, your products and services over a competitor. By understanding your unique Brand, you can influence the impressions that the market receives in all media - your service performance, even the physical environment of your offices, as well as any communications that you develop and set forth. Your Brand and its positioning must be clear, concise and consistently sustained over time.
When we think of Brands, we generally think of logos that represent Brands. The familiar Coca Cola bottle and the red and white lettering are very distinctive - yet the Coke Brand is more than just the logo. It represents the entire experience. Brands are the promise that the company makes to its customers, a promise for consistency in everything they do.
Why Is Branding Important?
Branding is the key component that separates you from your competition. True Branding is the definitive reason why only one or a few companies truly stand out within an industry. It doesn't matter what industry you are in - there are always a standout(s). This is where we come in. We thoroughly evaluate your industry and we take the creative steps to position your Brand at the top.
How Do You Establish Brand Identity?
Let's look at some Branding basics. Any company, product or service has an 'image'. So what is 'image'? Image is the public perception, not what the company, product or service is, but how it is perceived. It lives, or doesn't, in the mind of your public.
What creates this image? Everything from packaging to identity - these being the messengers affecting the marketplace's perception. PR and word-of-mouth are also soldiers in this battlefield.
What is identity? Not to be confused with "corporate identity" or "Brand Identity," identity is how the company, product or service really is, before its message has ever been exported into the marketplace, i.e., your consumer's mind and senses.
What is Branding? These are the collective actions - design, packaging, message, color, personality, media - taken by a company, product or service to create its image. Not done pro-actively, the Brand "just happens" - good or bad.
Click here to learn more insight on how to successfully manage a Brand
Why Choose Us?
We don't just deliver - we deliver huge. We are a team of advertising agency and interactive web development professionals that fully understand and implement true Branding. With each and every project, we know there's a 'best way' for your business to reach your customers - and that's what we implement. That's what we deliver. Every time.
What Do Website Companies Offer?
The thinking that a Website Company (companies that only produces websites) knows the best way to design and build websites, is not true and can result in severe Brand-Disconnect. Most Website Companies don't even know what 'Brand' is. Their staffs are usually heavy on the programming side - with little or no importance placed on design and Branding. They look at design as a one-size-fits-all solution. Take a look through their website samples - and you will see that they all look the same. They do not understand Branding.
What Do Advertising Agencies Offer?
And on the other side, assigning your advertising agency (that normally produces only offline advertising campaigns) to design and build your website can be a big mistake. They typically look at online work as the ugly step-child of traditional campaigns. They still look at online and offline as two very different components that have nothing to do with each other. Big mistake.
What Does Huge Advertising Offer?
Huge has carefully selected our teams of both online and offline advertising professionals - individuals who fully understand how online and offline campaigns must work together seamlessly to embrace and leverage your unique Brand.
Search the web and you will find that there are clear leaders in any specific industry. Take a look at what they are doing and why they clearly stand out, and you'll find a dynamic synergy in how they approach their advertising and marketing as a whole. They understand their Brand. And that's what Huge Advertising is all about.
"In today's world of business, your website and traditional advertising/marketing must strategically stay on-Brand. Only a team that has in-depth experience of both the online AND offline world of advertising, with a complete and comprehensive understanding of how all components must work together, can successfully deliver true Branding."
- Kevin Sanders, ECD
That's Huge Advertising. That's why we're different.
